My qualifications and experience. 

Annette Schönholzer Borer

Becoming a coach and consultant has been a long and winding journey for me. During the 20 years of my career in the cultural sphere and in fair management, I gained experience in leading positions in arts funding, as an enthusiastic project and event manager, as co-director of the international art fair Art Basel and as managing director of the Kunstmuseum Basel. As time passed, I became increasingly intrigued with supporting individuals and organisations  in a consulting role and began pursuing extensive studies in systemic coaching and consultancy. 

I founded .connect the dots in 2014, an independent company providing consulting, coaching and concept services. My clients are individulals, organisations and their teams, and clients in need of conceptual or strategic support. Popular formats include individual coachings, workshops and retreats as well as facilitating longterm organisational development processes. I continue to serve on various boards and cultural juries, facilitating concept and organisational development with pro bono services, locally, nationally and internationally. 

Originally born on the East Coast of the USA, I grew up in Switzerland and live in Basel-Stadt. In my free time culture and nature are top of my list, travelling abroad, hiking and biking in the Swiss Alps are sources of inspiration. 


Career milestones

15 years of experience managing large-scale, international projects

Co-Curator of retrospectives & symposiums at the experimental Film- and Videofestival VIPER Luzern, Project Manager of the Novartis Pavillion Swiss National Exhibition Expo 02, Project Manager of the art fair Art Basel in Miami Beach.

12 years of experience in strategic, conceptual and organisational development

6 years Co-Director of the international art fair Art Basel (Basel, Miami, Hong Kong), 2 years Director of New Initiatives Art Basel,  1.5 years Managing Director at the Kunstmuseum Basel.

10 years of experience in arts funding, art and design fairs, sponsorship, foundation and advisory boards

Migros-Kulturprozent, Foundation for the Arts in the Kanton Thurgau, Arts Departement Aargau, Member of award juries, foundation and advisory boards, including Design/Miami and Design/Miami Basel (2007 - 2014) and Asian Art Fairs Ltd. (2012 - 2014), House of Electronic Arts (2012 - ), Culturescapes Festival in Basel (2018 - ). Also a former board member of the Kunsthalle Basel and the Talking Galleries Symposium Barcelona.

Independent coaching and consultancy since 2014

I founded .connect the dots in 2014 and have successfully serviced many clients in Switzerland and internationally.

Qualifications and professional development

Master in Coaching and Organizational Development from ZHAW (University of Applied Sciences Zürich), IAP Institute of Applied Psychology: Master-Thesis on Onboard-Coaching for Executives, CAS Change Management, CAS Coaching Advanced, CAS Integrative Methods in Coaching 

"Understanding organisations with a systemic viewpoint", 2-day Seminar with Torsten Groth at ISI (Institut für systemische Impulse, Zürich)

"Working with a provocative approach in coaching and mediation" 2-day Seminar with Dr. Eleonore Noni Höfner, Steinbeis-Conference, Leipzig 

Management-Development-Programme   MCH, Swiss Exhibition Ltd., Switzerland

MAS in arts management at the University of Salzburg, Austria

Studies in English, German literature, and Film Science at the University of Zürich 

 
 
 
 
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